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Showing posts from July, 2015

SEO - On Page Optimization Factors

Search Engine Optimization (SEO) is influenced by 2 major techniques. 
On Page SEOOff Page SEO
This article focus only on the On Page SEO factors. Details about off page seo factors can be found in my another article
Listed below are the 14 factors that affect the On Page SEO

1.Page Title a.Add keywords to the title b.Don’t repeat the keywords c.Every page should have unique title d.Length of title 60-80 characters e.Stop words (Google will not consider)
2.URL Structure a.Add your keywords in URL b.Don’t give space or special characters
3.URL Canonicalization a.Set a preferred URL for your website <link rel=”canonical” href=”http://www.example.com/”/> b.Every page should be canonical
4.Heading Tags a.Minimum 3 headings on a page b.Google gives highest preference for heading 1&2
5.Content a.Good content is mandatory for any website. Your content should be relevant to the audience.

Why Should i have a website?

There are so many reasons for having a website. I have given the reason in the point of view of digital marketing

Earlier people used to ask their friends and families to know about any services/products. They always go for references to know about a product/services. They also go to shops and learn about it.



Nowadays, they google it first. Google has become their first point of contact for any types of references, knowledge, comparison etc



So it is very important to make your product/services visible to them. To make it visible, first, you should make yourself available on the web.

So having a web presence is mandatory.
Create your website first

SEO - Sources for Backlinks Generation (Off-Page Optimization)

Digital Marketing has become traditional marketing in current e-World. Digital Marketing involves, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing etc..
On-Page OptimizationOff-page OptimizationSocial MediaArticle SubmissionSocial BookmarkingPhoto SharingVideo PromotionBusiness ReviewsWeb 2.0 SubmissionsSocial Shopping NetworkDocument SharingClassifieds SubmissionsPress release promotionsBloggingSocial Account Creation'
I would like to touch upon SEO here. In SEO there are 2 types of techniques. Best practice is to optimize your page first. So On-page optimization should be your first priority. Once On-page optimization is completed, you can move on to Off page optimization.
Authentic back links are the main source of Off-page Optimization. Listed below are the sources of back-link generation