Search Engine Optimization (SEO) is influenced by 2 major techniques. On Page SEO Off Page SEO This article focus only on the On Page SEO factors. Details about off page seo factors can be found in my another article Listed below are the 14 factors that affect the On Page SEO 1. Page Title a. Add keywords to the title b. Don’t repeat the keywords c. Every page should have unique title d. Length of title 60-80 characters e. Stop words (Google will not consider) 2. URL Structure a. Add your keywords in URL b. Don’t give space or special characters 3. URL Canonicalization a. Set a preferred URL for your website <link rel=”canonical” href=”http://www.example.com/”/> b. Every page should be canonical 4. Heading Tags a. Minimum 3 headings on a page b. Google gives highest preference for heading 1&2 5. Content a. Good content is mandatory
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