Working in a start-up company, especially bootstrapped start-up company has several challenges. One of the major challenges is marketing with limited budget. We have to channelize the budget in right channel for right returns. Before doing that we need to experiment and identify the best strategy by keeping the cost minimum. There is no luxury in experimenting with an expensive strategy. Having worked in bootstrapped startups as a marketing manager for the past 3 years, I have listed out some basic free tools that I used during my initial days
ExcelOne of the major challenge is, finding out the right database of Target Market. Especially for B2B market. Right strategy is collecting contacts during conference, research in LinkedIn, contacts collected through content marketing etc. But that is not sufficient always. People tend to purchase as well as research on their own. Purchased database has the disadvantage of being accessible to our competitors as well. So it is always better to max…
ExcelOne of the major challenge is, finding out the right database of Target Market. Especially for B2B market. Right strategy is collecting contacts during conference, research in LinkedIn, contacts collected through content marketing etc. But that is not sufficient always. People tend to purchase as well as research on their own. Purchased database has the disadvantage of being accessible to our competitors as well. So it is always better to max…