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Showing posts from 2017

Hubspot Inbound Marketing Certifiation

If you are a digital marketer and looking to increase your inbound lead generation then Hubspot Inbound Marketing Certification is a must for you.  Overall it will give you a right framework to work on the inbound marketing right from planning, preparing, executing and distribution It teaches you about 1. Buyers Persona 2. Buyers Journey in purchasing process 3. Customer stages in buying process 4. Inbound methodology in the above mentioned customer stages 5. Right materials for right customers at the right time 6. Right Channels for distributing those materials 7. Best practices to be followed regarding the content preparation and distribution 8. SMarketing Source: Get Started at The Right time is always right now                                                      - Casey Neistat

Excerpts from Digital Summit 2017 by EPGP IIM Bangalore

Last Sunday on 15 Oct 2017, i have attended the Digital Summit 2017, event organized by EPGP, IIM Bangalore. I am sharing some excerpts from the event for the benefit of others Session 1: Keynote address : Leadership in the Age of Digital Complexity Mr. Jayesh Ghatge (Market Partner - India, Thoughtworks) In the technology oriented future, organization doesn’t need specialists, it needs choreographers and great story tellers Solution development strategy should be Unleash your technology Involve your customer Release early update regularly Kill IT department Session 2: Panel Discussion : Non-Intrusive marketing Mr. Anil Vijay Pillai (Director, Terragni consulting),   Mr. Sreekant Lanka (Head of Programmatic Account Strategy, Google) Mr. Suraj Nambiar ( General Manager, Digital, Maxus) Anil Vijay Pillai (Director, Terragni consulting) Priming is non-intrusive marketing. Prime your customers on smell, tou

How to solve Google Adsense Async syntax error?

Whenever you are trying to install google adsense code in your blog, you will get the following error message Error parsing XML, line 3945, column 15: Attribute name "async" associated with an element type "script" must be followed by the ' = ' character Adsense code generated by Adsense <script async src="//"></script> But the above code is not right code. Find the Right code below   [ You have to add the following syntax (='async') after async ] <script async ='async' src="//"></script> Once you submit the above code. There won't be any error message and your code is submitted successfully

How to compare your adwords performance against your competitors?

It will be great if we get a data on how do we perform against our competitors. Google AdWords provides that option. You can find the same under Auction Insights .  Under Auction Insights, you can see how successful your keywords, ad groups, or campaigns are compared to other advertisers participating in the same auctions.  Note: This information is based on Google Search traffic for the date range you selected. Step 1: Go to the respective campaign for which you have to see the insights. Then Click on the Details Tab Step 2:  You can find the "Auction Insights" option under Details Tab Step 3: Now you can find the report of how you are performing against the competitors Similarly , you can compare the insights based on Campaigns/Adgroups/Keywords. You can compare against All  Campaigns/Adgroups/Keywords or against single  Campaign/Adgroups/Keyword Choose between All or Selected Option to do the same Impressi

How to Increase lead generation by more than 100% using LinkedIn Lead Generation Forms?

Source: I t is a herculean task for SMB or startups to generate leads with limited budget. We have to be very careful in Marketing ROI. Seo is the best way for greater ROI. But it will take considerable amount of time to optimize. For short term you can rely on Google Adwords. Still Google Adwords depend on properly optimized landing page. Seo can’t be ignored at any stages. Having worked in a startup company and to deliver results with very limited budget, I always experimented free resources to generate/experiment lead generation. Initially tried Google Adwords using their INR 2000 promotional credits if we spend INR 500 . This gave me enough time to experiment and optimize keywords for conversion. Similarly researching for some other platform to experiment the lead generation possibilities with free credits. Recently LinkedIn offered $50 (INR 3500) credits to try their ad platform. Initially I have spent cer

How to track form submission goals in Google Analytics (GA) using Google Tag Manager (GTM)?

This blog will guide you on how to track form submission goals in Google Analytics (GA) using Google Tag Manager (GTM)? If you are wondering how to track the lead generation or sign up forms, that doesn’t have thank you page, you can use google analytics to track using form submission goal option Following are the procedures to be followed 1.  Addition of tracking code / Form Submit Event Tag using GTM 2.  Create Goals in Google Analytics Create Form Submit Event Tag using Google Tag Manager (GTM) Tracking code can be directly added to the page or it can be added using the Google Tag manager tags. Here we can look into how to add tags using Google Tag Manager 1.  Get the form id from the code (eg: contact-form) 2.  Add a form submit trigger a)  Enable form id variable under Built-in-variable b)  Create a form submit trigger i.  Choose form submission ii.  Select “Some forms” and give form id in the field; Form ID contains “contact-f

Free GIF Maker Tool from Google

Google has launched a free GIF maker tool which will convert your boring data into attractive GIF. Gif Maker Website Link : Here you can compare only 2 items. 1. Input the data to be compared in the Left Term and Right Term fields 2. Give the items to be compared in Name Fields 3. Give the values in Value Fields 4. Give the Details of Compared data in DATA Sample fields Click Launch Comparison button to get instant GIF Click Download As  GIF button to get the GIF file of DATA comparison Resulted GIF file is uploaded below for your reference