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Showing posts from May, 2017

Digital Marketing Trends for the year 2017

Found a Forbes article on the List of digital marketing trends for the year of 2017. Here are the list of marketing trends to watch out this year. Live Video StreamingAugmented RealityVirtual RealityViral MarketingBehavior-based Email MarketingVisual Content Choose the best trends that suit your product/service. Read the post in detail in below link https://www.forbes.com/sites/forbesagencycouncil/2017/05/11/digital-marketing-changes-quickly-trends-to-watch-this-year/#4a6b485e40e0 Post was written by Matthew Goulart, Founder of Ignite Digitial, an experience-driven digital agency.

Free Credits for Bing ads – Search Marketing

Though Google AdWords has the largest market share in ppc ads, We can’t ignore the bing ads that holds 33% market share. Moreover, it is cost effective than Google Adwords and have lesser competition Bing is providing free INR 3000 Credits for new users who sign up for bing tools and bing ads. Grab it before the offer ends. It is the right time to test the ROI with free credits and plan the long term strategy

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How to calculate unique CTR % in Facebook?

You will not get the CTR% in any of the User interfaces of facebook company page. You have to use the Export data option to download the data. This Exported data has all the Facebook key metrics which is needed to calculate the unique CTR%

Follow the steps to Export Data




Before looking into the calculation , Let’s look into the actual definition of Total Reach and Total Impressions Total Reach = The number of people who have seen any content associated with your Page. (Unique Users) Total Impressions= The number of impressions seen of any content associated with your Page. (Total Count) Total Impression > Total Reach (Total Impression is always greater that Total Reach, because Total Reach is count of content seen by every unique user but Impressions is the count of same content seen  by every user at multiple places. ) You can find the data in the exported sheet. The below screenshot will clearly showcase the same
So Total Reach value should be used to get Unique CTR % Let’s look into …

How to Calculate Engagement Rate for Company Facebook Page?

Post Engaged Users – Insights Tab You can get the engagement rate of posts from Insights tab in company Facebook page for every post


Page Engaged Users – Data Export To calculate the Engagement Rate for the entire page, you can use the data by export option. This Exported data has all the Facebook key metrics


What is an Engaged user of a page? The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users) Engaged Users = Clicks + Stories (Likes, Shares, Comment) Calculation for Page Engagement Rate % Engagement Rate % = (Engaged Users*100) / Total Reach