Digital Marketing Max

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How to Calculate Engagement Rate for Company Facebook Page?

Post Engaged Users – Insights Tab
You can get the engagement rate of posts from Insights tab in company Facebook page for every post
 


Page Engaged Users – Data Export
To calculate the Engagement Rate for the entire page, you can use the data by export option. This Exported data has all the Facebook key metrics



What is an Engaged user of a page?
The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users)
Engaged Users = Clicks + Stories (Likes, Shares, Comment)
Calculation for Page Engagement Rate %
Engagement Rate % = (Engaged Users*100) / Total Reach


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