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How to track form submission goals in Google Analytics (GA) using Google Tag Manager (GTM)?

This blog will guide you on how to track form submission goals in Google Analytics (GA) using Google Tag Manager (GTM)?


If you are wondering how to track the lead generation or sign up forms, that doesn’t have thank you page, you can use google analytics to track using form submission goal option

Following are the procedures to be followed
1. Addition of tracking code / Form Submit Event Tag using GTM
2. Create Goals in Google Analytics

Create Form Submit Event Tag using Google Tag Manager (GTM)
Tracking code can be directly added to the page or it can be added using the Google Tag manager tags.

Here we can look into how to add tags using Google Tag Manager

1. Get the form id from the code (eg: contact-form)
2. Add a form submit trigger
a) Enable form id variable under Built-in-variable

google tag manager form submission goal


b) Create a form submit trigger
i. Choose form submission

google tag manager form submission goal


ii. Select “Some forms” and give form id in the field; Form ID contains
“contact-form”

google tag manager form submission goal trigger

iii. Click Save

3. Create a Form Submit Event Tag
a) Choose Universal analytics
b) Choose Track type = “Event”
c) Type Category = “Contact form”
d) Type Action = “Submit”
e) Choose Label = “Form ID”
f) Enable Overriding setting and Giving Tracking ID
g) Choose the “Form Submit Trigger”
h) Click Save

google tag manager form submission goal tag


Create Form Submit Goal in Google Analytics
1. Create a New Goal
2. Choose “Custom” goal type

google analytics event goal creation


3. Give Goal Description Name and Select “Event” and continue


google analytics event goal creation


4. Give following Event Conditions
a) Category = “Contact form”
b) Action = “Submit”
c) Label = “contact-form”

google analytics event goal creation for form submission


5. Click Save
6. New goal is created now


google analytics event goal creation


7. Track goal conversions under Conversion tab

google analytics goals tracking


 Same goal can be imported in Google Adwords for Conversion tracking. 

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