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How to compare your adwords performance against your competitors?

Google Adwords Competitors Performance

It will be great if we get a data on how do we perform against our competitors. Google AdWords provides that option. You can find the same under Auction Insights

Under Auction Insights, you can see how successful your keywords, ad groups, or campaigns are compared to other advertisers participating in the same auctions. 

Note: This information is based on Google Search traffic for the date range you selected.

Step 1: Go to the respective campaign for which you have to see the insights. Then Click on the Details Tab

Google Adwords

Step 2: You can find the "Auction Insights" option under Details Tab

Google Adwords - Auction Insights

Step 3: Now you can find the report of how you are performing against the competitors

Google Adwords - Auction Insights

Similarly, you can compare the insights based on Campaigns/Adgroups/Keywords. You can compare against All Campaigns/Adgroups/Keywords or against single Campaign/Adgroups/Keyword
Choose between All or Selected Option to do the same

Impression Share: 
“Impression share” is the number of impressions you received divided by the estimated number of impressions you were eligible to receive.

Eligibility is based on your current ads' targeting settings, approval statuses, bids, and Quality Scores. This number is updated once a day.

Avg Position:
“Average position” shows you how your ad typically ranks against other ads.

Overlap Rate:
“Overlap rate” is how often another advertiser’s ad received an impression in the same auction that your ad also received an impression.

Position Above Rate:
“Position above rate” is how often another advertiser’s ad in the same auction shows in a higher position than your own, when both of your ads were shown at the same time.

Top Of Page Rate:
“Top of page rate” is how often your ad (or the ad of another advertiser, depending on which row you're viewing) was shown at the top of the page in search results.

Outranking Share:
“Outranking share” is how often your ad ranked higher in the auction than another advertiser’s ad, or if your ad showed when theirs did not.

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