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Showing posts from October, 2017

Excerpts from Digital Summit 2017 by EPGP IIM Bangalore

Last Sunday on 15 Oct 2017, i have attended the Digital Summit 2017, event organized by EPGP, IIM Bangalore. I am sharing some excerpts from the event for the benefit of others Session 1: Keynote address : Leadership in the Age of Digital Complexity Mr. Jayesh Ghatge (Market Partner - India, Thoughtworks) In the technology oriented future, organization doesn’t need specialists, it needs choreographers and great story tellers Solution development strategy should be Unleash your technology Involve your customer Release early update regularly Kill IT department Session 2: Panel Discussion : Non-Intrusive marketing Mr. Anil Vijay Pillai (Director, Terragni consulting),   Mr. Sreekant Lanka (Head of Programmatic Account Strategy, Google) Mr. Suraj Nambiar ( General Manager, Digital, Maxus) Anil Vijay Pillai (Director, Terragni consulting) Priming is non-intrusive marketing. Prime your customers on smell, tou