Hubspot Inbound Marketing Certifiation

If you are a digital marketer and looking to increase your inbound lead generation then Hubspot Inbound Marketing Certification is a must for you.

Overall it will give you a right framework to work on the inbound marketing right from planning, preparing, executing and distribution

It teaches you about
1. Buyers Persona
2. Buyers Journey in purchasing process
3. Customer stages in buying process
4. Inbound methodology in the above mentioned customer stages
5. Right materials for right customers at the right time
6. Right Channels for distributing those materials
7. Best practices to be followed regarding the content preparation and distribution
8. SMarketing

Source: https://www.hubspot.com/inbound-marketing

Get Started at https://www.hubspot.com/inbound-marketing

The Right time is always right now

- Casey Neistat

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SEO - Sources for Backlinks Generation (Off-Page Optimization)

Digital Marketing has become traditional marketing in current e-World. Digital Marketing involves, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing etc..
On-Page OptimizationOff-page OptimizationSocial MediaArticle SubmissionSocial BookmarkingPhoto SharingVideo PromotionBusiness ReviewsWeb 2.0 SubmissionsSocial Shopping NetworkDocument SharingClassifieds SubmissionsPress release promotionsBloggingSocial Account Creation'
I would like to touch upon SEO here. In SEO there are 2 types of techniques. Best practice is to optimize your page first. So On-page optimization should be your first priority. Once On-page optimization is completed, you can move on to Off page optimization.
Authentic back links are the main source of Off-page Optimization. Listed below are the sources of back-link generation

How to Calculate Engagement Rate for Company Facebook Page?

Post Engaged Users – Insights Tab You can get the engagement rate of posts from Insights tab in company Facebook page for every post

Page Engaged Users – Data Export To calculate the Engagement Rate for the entire page, you can use the data by export option. This Exported data has all the Facebook key metrics

What is an Engaged user of a page? The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users) Engaged Users = Clicks + Stories (Likes, Shares, Comment) Calculation for Page Engagement Rate % Engagement Rate % = (Engaged Users*100) / Total Reach

Why Should i have a website?

There are so many reasons for having a website. I have given the reason in the point of view of digital marketing

Earlier people used to ask their friends and families to know about any services/products. They always go for references to know about a product/services. They also go to shops and learn about it.

Nowadays, they google it first. Google has become their first point of contact for any types of references, knowledge, comparison etc

So it is very important to make your product/services visible to them. To make it visible, first, you should make yourself available on the web.

So having a web presence is mandatory.
Create your website first

Digital Marketing Max

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