Skip to main content

Posts

Showing posts from 2018

Google I/O 2018 keynote in 14 minutes

G oogle has announced exciting features during its Google I/O 2018 on 8 May 2018.  Watch the video to get a quick idea on the new exciting features of Google products I have also listed down the new features released under each category below for those who don't have time to watch the video.  But to know the features in detail you have to watch the video. I can assure you that you will not be disappointed after watching the video Gmail   Smart Compose Google Photos   Suggested Actions  Color Recreation Chip   TPU 3.0 Google Duplex AI Assistant Calls local business Google Assistant   6 New Voices Continued Conversation Google News   Keep up with the news you care about Understand full story Enjoy and support the news sources you love Android P Beta Adaptive battery App Actions Slices Dashboard Do Not Disturb Shush Starred Contacts Wind Down Firebase   ML Kit Google Maps For you Walking Navigation Google Lens VPS Smart

Comparison of Offline and Online/Digital Marketing

Created using canva.com T his article is for the people who are new to digital marketing and trying to understand it. In this article I have just made a comparison between Traditional/offline marketing and Digital/online Marketing Different channels of digital marketing is covered in my earlier blogs and I will be covering the same in future blogs as well Important thing to note is, the words or medium or technology will keep changing, but the fundamental remains the same . It can be online or digital marketing but the fundamental is same; only the medium/technology is different   So lets look in to  what is marketing, offline marketing  & online marketing. What is Marketing ? Marketing is all about creating awareness/educating customers about a product/service. What is Traditional/Offline Marketing ? Earlier Days, 1. People have directly met customers at their houses to market their product (Door to Door). 2. Used printed fliers to distr

Free Google Adwords PPC Kit from Hubspot

Source :  https://offers.hubspot.com/template-managing-and-organizing-google-adwords-campaigns G ood news for the people who are new to adwords or struggling to manage their adword campaigns. Hubspot & SEMRush has come together to help us with ultimate free Google Adwords PPC Kit Download your free Adwords PPC Kit  :   Here Adwords PPC Kit Contains 1. Ebook on How to Use Google Adwords 2. PPC Checklist 3. PPC Campaign Template Ebook - Table of Contents 1. What is Paid Search?        a. Introduction       b. Paid vs. Organic Search 2. How to Use Paid Search        a. Landing Page Testing       b. Finding New Keywords       c. Getting in the Game       d. Paid Search Can’t Stand Alone 3. How Paid Search Works        a. Keywords, Ads, & Landing Pages       b. Pay-Per-Click (PPC) Bidding       c. Quality Score       d. Keyword Match Types 4. Your Google AdWords Strategy        a. Keyword Strategy       b. Account Structure       c

How Can You Ensure People Pay Attention To Your Video Ads?

R ecently, i read an article by Tara Walpert Levy, Google’s VP of Agency and Media Solutions on the topic, The definition of relevance has changed Here's is how to address it. In this article she has discussed on day to day marketing problems like 1. How to ensure people pay attention to our video ads ?  2. Making ads relevant to both the viewer and the moment 3. Right ingredients to successfully grab a consumer's attention 4. What are the 3 ways ads can miss the relevancy mark and fail to get attention ? 5. Data on Intent base targeting Vs Demographic/Psychographics based Targeting 6. New features in Youtube to deliver the discussed strategies  I have created a graphic for the major 3 points that enables the people to pay attention to your video ads Source: Content from Article written by Tara Walper Levy   To read the full article, please visit  1. https://www.thinkwithgoogle.com/advertising-channels/video/effective-video-ad-relevance/ 2. https:/

Free Tools for Digital Marketing

Image Credits : pixabay.com ,  Design Tool : canva.com I would like to start this article with a quote "   A lways give back what you get. It feels great! Major challenge For Marketers, especially for those who are working in a bootstrapped startup company is, working with constraints. Constraints can be anything, like time, money, resource, tools etc. Having worked in several startups, i have been exploring several tools that can help to manage all these constraints. I have listed the tools below, that helped me to manage my marketing activities. Free Tools For Digital Marketing 1. Web Analytics 1.      Google Analytics 2. SEO 1.      Google Webmaster/Search Console 2.      Smallseotools 3.      SEMRush 4.      Linkio 3. Keyword Planner   1.      Google Keyword Planner 4. Paid Ads   1.      Google Adwords   2.      Bing Ads 5. Reports Presentation   1.      Google Data Studio 6. Webpage Optimization 1.     

How does Google display advertising helps to attract buyers during different stages of buyers purchasing process ?

Source:  https://support.google.com/adwords As per Hubspot inbound marketing, Buyers purchasing process has 3 stages Awareness -> Consideration ->  Decision Source: https://blog.hubspot.com/sales/what-is-the-buyers-journey   During Awareness stage the buyers realizes that he/she has a problem. So they will try to educate them more about their problem. This will happen through lot of secondary research, reading articles, white papers, research papers etc During Consideration stage they will define their problem and research for solution. They will dig deeper in to types of solution available in the market and try to compare the solutions. During Decision stage they chooses a solution. They look for product demos, videos, trial etc to make a well informed decision about the product. Important Note : Each stage needs to have right education materials which has to be distributed through right channels In this article, let us fo