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Showing posts from January, 2018

How does Google display advertising helps to attract buyers during different stages of buyers purchasing process ?

As per Hubspot inbound marketing, Buyers purchasing process has 3 stages
Awareness -> Consideration ->  Decision

During Awareness stage the buyers realizes that he/she has a problem. So they will try to educate them more about their problem. This will happen through lot of secondary research, reading articles, white papers, research papers etc During Consideration stage they will define their problem and research for solution. They will dig deeper in to types of solution available in the market and try to compare the solutions. During Decision stage they chooses a solution. They look for product demos, videos, trial etc to make a well informed decision about the product.
Important Note :Each stage needs to have right education materials which has to be distributed through right channels
In this article, let us focus on one channel and how it helps to attract prospects based on the stage they are in buying process.  
Channel: Google Display MarketingGoogle Display Marketing helps you t…

How to solve google tag manager code installation error in blogger ?

When you are trying to install the google tag manager code in blogger, you will get the following error message

Error parsing XML, line 10, column 43: The reference to entity "l" must end with the ';' delimiter



Do the following code changes to rectify the error

Original code
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=



Modified code in red :
replace that line with this line - the change is highlighted in bold

j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=


After editing, save the same. It will get updated without throwing any error

Original reference : https://productforums.google.com/d/msg/tag-manager/Jk9i2AWfDSg/FUeZ9gSv6gIJ