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This article is for the people who are new to digital marketing and trying to understand it.
In this article I have just made a
comparison between Traditional/offline marketing and Digital/online Marketing
Different channels of digital
marketing is covered in my earlier blogs and I will be covering the same in
future blogs as well
Important thing to note is, the words or medium or technology will keep changing, but the fundamental remains the same. It can be online or digital marketing but the fundamental is same; only the medium/technology is different
What is Marketing ?
Marketing is all about creating awareness/educating customers
about a product/service.
What is Traditional/Offline Marketing ?
Earlier Days,
1. People have directly met customers at their houses to market
their product (Door to Door).
2. Used printed fliers to distribute at your home or public
places
3. Ads through Newspaper
4. Ads through Radio, Televisions etc
5. Bill boards at public places
6. Manual books etc at Stores
So, the customers got access to these marketing information at
their house and public places
So they consume at Physical locations and consume physical information.
This is offline medium
What is Online/Digital Marketing ?
Due to the evolution of internet. People have started to consume
information through online mediums like websites, social media, blogs,
email etc
So there is necessity for marketers to deliver messages to
consumers through digital media as well.
So this medium of digital where marketers start delivering
information through digital materials like images, photos, videos,
e-book etc, this is called digital marketing
Comparison Table
Traditional/Offline Marketing |
Online/Digital Marketing |
Shop
|
Website
|
Shop Address
|
Website URL
|
Outside board in
the shop
|
Landing Page
|
Recommendation by
shop keeper based on your purchase history
|
Recommended items in your online shopping website based on your purchase history
|
New products placed
infront of the shelves at shop
|
New product suggestions at the banner of
shopping websites
|
Door to Door
Marketing
|
Email Marketing
|
Fliers inside
Newspapers
|
Email Marketing
|
Bill boards/Posters
in Public places
|
Google Display Ads
|
TV ads
|
YouTube/Video Ads
|
Your stall has been
given first position in an exhibition event by Event organizers based on the
quality of your products and brand name
|
SEO - You are the top
in the google search results because of quality of your website & traffic
|
Your paid to the
event organizers to place your stall in the first position
|
SEM/PPC (Google Adwords/Bing Ads) - You pay to the google search engine to make
your website appear at the top of the search result
|
Ads -
Fliers/Posters at places your frequently visit
|
Ads in Social media
|
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