Skip to main content

Comparison of Offline and Online/Digital Marketing

offline and online digital marketing
Created using canva.com

This article is for the people who are new to digital marketing and trying to understand it.
In this article I have just made a comparison between Traditional/offline marketing and Digital/online Marketing
Different channels of digital marketing is covered in my earlier blogs and I will be covering the same in future blogs as well
Important thing to note is, the words or medium or technology will keep changing, but the fundamental remains the same. It can be online or digital marketing but the fundamental is same; only the medium/technology is different
 So lets look in to  what is marketing, offline marketing  & online marketing.

What is Marketing ?

Marketing is all about creating awareness/educating customers about a product/service.

What is Traditional/Offline Marketing ?

Earlier Days,
1. People have directly met customers at their houses to market their product (Door to Door).
2. Used printed fliers to distribute at your home or public places
3. Ads through Newspaper
4. Ads through Radio, Televisions etc
5. Bill boards at public places
6. Manual books etc at Stores
So, the customers got access to these marketing information at their house and public places
So they consume at Physical locations and consume physical information. This is offline medium

What is Online/Digital Marketing ?

Due to the evolution of internet. People have started to consume information through online mediums like websites, social media, blogs, email etc
So there is necessity for marketers to deliver messages to consumers through digital media as well.
So this medium of digital where marketers start delivering information through digital materials like images, photos, videos, e-book etc, this is called digital marketing

Comparison Table

Traditional/Offline Marketing

Online/Digital Marketing

Shop
Website
Shop Address
Website URL
Outside board in the shop
Landing Page
Recommendation by shop keeper based on your purchase history
Recommended items in your online shopping website based on your purchase history
New products placed infront of the shelves at shop
New product suggestions at the banner of shopping websites
Door to Door Marketing
Email Marketing
Fliers inside Newspapers
Email Marketing
Bill boards/Posters in Public places
Google Display Ads
TV ads
YouTube/Video Ads
Your stall has been given first position in an exhibition event by Event organizers based on the quality of your products and brand name
SEO - You are the top in the google search results because of quality of your website & traffic
Your paid to the event organizers to place your stall in the first position
SEM/PPC (Google Adwords/Bing Ads) - You pay to the google search engine to make your website appear at the top of the search result
Ads - Fliers/Posters at places your frequently visit
Ads in Social media


Comments

  1. Thanks for this blog. It's an easy to learn for seo beginners and covered all topics on seo.

    ReplyDelete
  2. Here are 5 of the things that computerized advertising does truly well and frequently much superior to anything other promoting channels.
    ExcelR Digital Marketing Course in Sydney

    ReplyDelete
  3. In this era of social media and internet everywhere, any kind businesses should consider the huge opportunities presented by the online space.
    The comparison drawn here was an interesting read.
    Regards
    Think to Share - Digital Marketing Company in Kolkata

    ReplyDelete
  4. Good article. Very informative. If you like to join IT industry then please visit Affluenz IT Academy – The best AZURE in Kolkata

    ReplyDelete
  5. Good article. Very informative. If you like to join IT industry then please visit Affluenz IT Academy – The best AZURE in Kolkata

    ReplyDelete
  6. Attend The Data Analytics Course in Bangalore From ExcelR. Practical Data Analytics Course in Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Data Analytics Course in Bangalore.
    ExcelR Data Analytics Course in Bangalore

    ReplyDelete
  7. Wonderful article. We believe online marketing is important because it helps you drive more qualified traffic. You reach more leads that are interested in your business. Regards The Best Digital Marketing Company in Kolkata

    ReplyDelete
  8. Its very interesting to read and easy to understand.This gives lot of ideas to
    create e-commerce sites.Thanks for sharing.
    Online shopping websites | Best online shopping sites in the world

    ReplyDelete
  9. Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading topics of our time. I appreciate your post and look forward to more.

    digital marketing course

    ReplyDelete
  10. I like viewing web sites which comprehend the price of delivering the excellent useful resource free of charge. I truly adored reading your posting. Thank you!

    Digital marketing course mumbai

    ReplyDelete

Post a Comment

Popular posts from this blog

SEO - Sources for Backlinks Generation (Off-Page Optimization)

Digital Marketing has become traditional marketing in current e-World. Digital Marketing involves, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing etc..
On-Page OptimizationOff-page OptimizationSocial MediaArticle SubmissionSocial BookmarkingPhoto SharingVideo PromotionBusiness ReviewsWeb 2.0 SubmissionsSocial Shopping NetworkDocument SharingClassifieds SubmissionsPress release promotionsBloggingSocial Account Creation'
I would like to touch upon SEO here. In SEO there are 2 types of techniques. Best practice is to optimize your page first. So On-page optimization should be your first priority. Once On-page optimization is completed, you can move on to Off page optimization.
Authentic back links are the main source of Off-page Optimization. Listed below are the sources of back-link generation


How to Calculate Engagement Rate for Company Facebook Page?

Post Engaged Users – Insights Tab You can get the engagement rate of posts from Insights tab in company Facebook page for every post


Page Engaged Users – Data Export To calculate the Engagement Rate for the entire page, you can use the data by export option. This Exported data has all the Facebook key metrics


What is an Engaged user of a page? The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users) Engaged Users = Clicks + Stories (Likes, Shares, Comment) Calculation for Page Engagement Rate % Engagement Rate % = (Engaged Users*100) / Total Reach

Free Tools for Digital Marketing

I would like to start this article with a quote


"Always give back what you get. It feels great!

Major challenge For Marketers, especially for those who are working in a bootstrapped startup company is, working with constraints. Constraints can be anything, like time, money, resource, tools etc.

Having worked in several startups, i have been exploring several tools that can help to manage all these constraints. I have listed the tools below, that helped me to manage my marketing activities.


Free Tools For Digital Marketing 1. Web Analytics 1.Google Analytics
2. SEO 1.Google Webmaster/Search Console 2.Smallseotools 3.SEMRush 4.     Linkio
3. Keyword Planner 1.Google Keyword Planner
4. Paid Ads 1.Google Adwords 2.Bing Ads
5. Reports Presentation 1.Google Data Studio
6. Webpage Optimization