Skip to main content

How Can You Ensure People Pay Attention To Your Video Ads?


Youtube Bumper Ads
Recently, i read an article by Tara Walpert Levy, Google’s VP of Agency and Media Solutions on the topic, The definition of relevance has changed Here's is how to address it.

In this article she has discussed on day to day marketing problems like

1. How to ensure people pay attention to our video ads ? 
2. Making ads relevant to both the viewer and the moment
3. Right ingredients to successfully grab a consumer's attention
4. What are the 3 ways ads can miss the relevancy mark and fail to get attention ?
5. Data on Intent base targeting Vs Demographic/Psychographics based Targeting
6. New features in Youtube to deliver the discussed strategies

 I have created a graphic for the major 3 points that enables the people to pay attention to your video ads
Youtube Video Ads
Source: Content from Article written by Tara Walper Levy
 To read the full article, please visit 
1. https://www.thinkwithgoogle.com/advertising-channels/video/effective-video-ad-relevance/
2. https://adwords.googleblog.com/2017/09/know-their-intention-get-their.html

Labels:

Comments

  1. UnknownAugust 4, 2018 at 5:14 PM

    I really enjoy reading and also appreciate your work.
    LinkedIn

    ReplyDelete
  2. Think to ShareOctober 26, 2019 at 1:20 PM

    Video ads need to be short, informative, and should be made for the audience the ads targeting. To know more about how to create a successful video ad please follow the link: Video Production Company in India

    ReplyDelete
  3. Sage 50 and QuickBooks SupportNovember 21, 2019 at 4:58 PM

    If you are new user to sage 50 accounting software and looking for the sage 50 technical support.If yes than you have come to right place as we provide efficient technical support service to customers who show complete faith in us. With our efficient and highly qualified team ,we never disappoint our customers.You can reach us at 1800-910-4754 at any hour of the day. You can also visit our website at https://www.geekaccounting247.com/ for the complete knowledge of the sage products and services.

    The Services we offered are following-
    Sage 50 Technical Support Number
    Sage 100 Technical Support Number
    Sage 50 live chat
    Sage 50 Technical Support phone Number
    Sage 50 support phone number

    ReplyDelete
  4. bosqqproApril 28, 2020 at 2:20 PM

    I always was concerned in this subject and still am, regards for posting . https://royalcbd.com/product/cbd-salve/

    ReplyDelete
  5. dadaJuly 16, 2021 at 9:00 PM

    للبيع مكيفات
    للبيع مكيفات اسبلت
    للبيع مكيفات اسبلت مستعمله
    للبيع مكيفات اسبلت مستعمله بالرياض
    للبيع مكيفات شباك
    للبيع مكيفات شباك مستعمله
    للبيع مكيفات شباك مستعمله بالرياض
    للبيع مكيفات دولابي
    للبيع مكيفات دولابي مستعمله
    للبيع مكيفات دولابي مستعمله بالرياض
    للبيع مكيفات مركزيه
    للبيع مكيفات مركزيه مستعمله
    للبيع مكيفات مركزيه مستعمله بالرياض
    بيع مكيفات
    بيع مكيفات مستعمله
    بيع مكيفات مستعمله بالرياض
    شراء مكيفات
    شراء مكيفات مستعمله
    شراء مكيفات مستعمله بالرياض

    ReplyDelete

Post a Comment

Popular posts from this blog

SEO - Sources for Backlinks Generation (Off-Page Optimization)

Digital Marketing has become traditional marketing in current e-World. Digital Marketing involves, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing etc.. On-Page Optimization Off-page Optimization Social Media Article Submission Social Bookmarking Photo Sharing Video Promotion Business Reviews Web 2.0 Submissions Social Shopping Network Document Sharing Classifieds Submissions Press release promotions Blogging Social Account Creation' I would like to touch upon SEO here. In SEO there are 2 types of techniques. Best practice is to optimize your page first. So On-page optimization should be your first priority. Once On-page optimization is completed, you can move on to Off page optimization. Authentic back links are the main source of Off-page Optimization. Listed below are the sources of back-link generatio n
678 comments
Read more

How to Calculate Engagement Rate for Company Facebook Page?

Post Engaged Users – Insights Tab You can get the engagement rate of posts from Insights tab in company Facebook page for every post   Page Engaged Users – Data Export To calculate the Engagement Rate for the entire page, you can use the data by export option. This Exported data has all the Facebook key metrics What is an Engaged user of a page? The number of  people  who engaged with your Page. Engagement includes any click or story created.  (Unique Users) Engaged Users = Clicks + Stories (Likes, Shares, Comment) Calculation for Page Engagement Rate % Engagement Rate % = (Engaged Users*100) / Total Reach
121 comments
Read more

Free Tools for Digital Marketing

Image Credits : pixabay.com ,  Design Tool : canva.com I would like to start this article with a quote "   A lways give back what you get. It feels great! Major challenge For Marketers, especially for those who are working in a bootstrapped startup company is, working with constraints. Constraints can be anything, like time, money, resource, tools etc. Having worked in several startups, i have been exploring several tools that can help to manage all these constraints. I have listed the tools below, that helped me to manage my marketing activities. Free Tools For Digital Marketing 1. Web Analytics 1.      Google Analytics 2. SEO 1.      Google Webmaster/Search Console 2.      Smallseotools 3.      SEMRush 4.      Linkio 3. Keyword Planner   1.      Google Keyword Planner 4. Paid Ads   1.      Google Adwords   2.      Bing Ads 5. Reports Presentation   1.      Google Data Studio 6. Webpage Optimization 1.     
97 comments
Read more