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SEO - Sources for Backlinks Generation (Off-Page Optimization)

Digital Marketing has become traditional marketing in current e-World. Digital Marketing involves, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing etc..
On-Page OptimizationOff-page OptimizationSocial MediaArticle SubmissionSocial BookmarkingPhoto SharingVideo PromotionBusiness ReviewsWeb 2.0 SubmissionsSocial Shopping NetworkDocument SharingClassifieds SubmissionsPress release promotionsBloggingSocial Account Creation'
I would like to touch upon SEO here. In SEO there are 2 types of techniques. Best practice is to optimize your page first. So On-page optimization should be your first priority. Once On-page optimization is completed, you can move on to Off page optimization.
Authentic back links are the main source of Off-page Optimization. Listed below are the sources of back-link generation


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How to Calculate Engagement Rate for Company Facebook Page?

Post Engaged Users – Insights Tab You can get the engagement rate of posts from Insights tab in company Facebook page for every post


Page Engaged Users – Data Export To calculate the Engagement Rate for the entire page, you can use the data by export option. This Exported data has all the Facebook key metrics


What is an Engaged user of a page? The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users) Engaged Users = Clicks + Stories (Likes, Shares, Comment) Calculation for Page Engagement Rate % Engagement Rate % = (Engaged Users*100) / Total Reach

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Free Tools for Digital Marketing

I would like to start this article with a quote


"Always give back what you get. It feels great!

Major challenge For Marketers, especially for those who are working in a bootstrapped startup company is, working with constraints. Constraints can be anything, like time, money, resource, tools etc.

Having worked in several startups, i have been exploring several tools that can help to manage all these constraints. I have listed the tools below, that helped me to manage my marketing activities.


Free Tools For Digital Marketing 1. Web Analytics 1.Google Analytics
2. SEO 1.Google Webmaster/Search Console 2.Smallseotools 3.SEMRush 4.     Linkio
3. Keyword Planner 1.Google Keyword Planner
4. Paid Ads 1.Google Adwords 2.Bing Ads
5. Reports Presentation 1.Google Data Studio
6. Webpage Optimization
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