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Showing posts from June, 2020

What are the Key Metrics of App Store Optimization?

Recently i have hired an digital marketing agency for App Store Optimization (ASO) for our mobile app both on google play store and app store.

App store optimization is new to me. So far i have worked extensively on seo for website and web app but not on app store optimization. So it is a new learning for me.

When i was researching on the key metrics for app store optimization, I came across the following video in youtube (Key Metrics for App Store Optimization)

He has explained well on the key metrics for App Store Optimization (ASO) for both google play store and app store. Sharing those metrics for your information
App Store 1. App Title a. 30 Characeres b. Highest Impact 2. Subtitle a. 30 Characters 3. Keyword Spot a. 100 Characters 4. Downloads     a. The velocity of downloaded numbers 5. Reviews and Ratings 6. Retention Rate a. The ratio of Active Users/Total Downloads
Google Play Store 1. App Title a. 50 Characters 2. Short & Long Description a. The short description is the first 200 characte…