Skip to main content

What are the Key Metrics of App Store Optimization?

App Store Optimization
Image by Camilo Garcia from Pixabay

Recently i have hired an digital marketing agency for App Store Optimization (ASO) for our mobile app both on google play store and app store.

App store optimization is new to me. So far i have worked extensively on seo for website and web app but not on app store optimization. So it is a new learning for me.

When i was researching on the key metrics for app store optimization, I came across the following video in youtube (Key Metrics for App Store Optimization)

He has explained well on the key metrics for App Store Optimization (ASO) for both google play store and app store. Sharing those metrics for your information

App Store

1. App Title
        a. 30 Characeres
        b. Highest Impact
2. Subtitle
        a. 30 Characters
3. Keyword Spot
        a. 100 Characters
        a. The velocity of downloaded numbers
5. Reviews and Ratings
6. Retention Rate
        a. The ratio of Active Users/Total Downloads

Google Play Store

1. App Title
        a. 50 Characters
2. Short & Long Description
        a. The short description is the first 200 characters of your long description
3. Keyword Density
4. Retention drawn from keyword
        a. Retention rate of downloads that came from a keyword
        b. So always have the most relevant keyword
5. Stability, File Size & Battery Usage
        a. Numerous bugs & crashes are an indication of poor app

Please feel free to comment any other metrics if i have missed


  1. It’s really such nice information to get advantage from.
    Asigo System

  2. Are you looking for an low-priced Digital Marketing Agency in Melbourne & Sydney? Just Visit us Digital Marketing Agency

  3. Your blog nice and very informative. plz keep sharing Useful Information. You can also check info about Affordable Digital Marketing services Company. Our highly experienced team cover updates to search engine algorithms, tips for pay-per-click marketing and useful SEO different techniques to grow your business..please visit us for more details Best Digital Marketing services

  4. Impressive post on What are the Key Metrics of App Store Optimization?, Really it helped me out. You may also checkout: Best Seo and Webdesign company in Australia

  5. I continuously continue coming to your website once more simply in case you have posted new contents.
    UI designers


Post a Comment

Popular posts from this blog

SEO - Sources for Backlinks Generation (Off-Page Optimization)

Digital Marketing has become traditional marketing in current e-World. Digital Marketing involves, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing etc..
On-Page OptimizationOff-page OptimizationSocial MediaArticle SubmissionSocial BookmarkingPhoto SharingVideo PromotionBusiness ReviewsWeb 2.0 SubmissionsSocial Shopping NetworkDocument SharingClassifieds SubmissionsPress release promotionsBloggingSocial Account Creation'
I would like to touch upon SEO here. In SEO there are 2 types of techniques. Best practice is to optimize your page first. So On-page optimization should be your first priority. Once On-page optimization is completed, you can move on to Off page optimization.
Authentic back links are the main source of Off-page Optimization. Listed below are the sources of back-link generation

How to Calculate Engagement Rate for Company Facebook Page?

Post Engaged Users – Insights Tab You can get the engagement rate of posts from Insights tab in company Facebook page for every post

Page Engaged Users – Data Export To calculate the Engagement Rate for the entire page, you can use the data by export option. This Exported data has all the Facebook key metrics

What is an Engaged user of a page? The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users) Engaged Users = Clicks + Stories (Likes, Shares, Comment) Calculation for Page Engagement Rate % Engagement Rate % = (Engaged Users*100) / Total Reach

Free Tools for Digital Marketing

I would like to start this article with a quote

"Always give back what you get. It feels great!

Major challenge For Marketers, especially for those who are working in a bootstrapped startup company is, working with constraints. Constraints can be anything, like time, money, resource, tools etc.

Having worked in several startups, i have been exploring several tools that can help to manage all these constraints. I have listed the tools below, that helped me to manage my marketing activities.

Free Tools For Digital Marketing 1. Web Analytics 1.Google Analytics
2. SEO 1.Google Webmaster/Search Console 2.Smallseotools 3.SEMRush 4.     Linkio
3. Keyword Planner 1.Google Keyword Planner
4. Paid Ads 1.Google Adwords 2.Bing Ads
5. Reports Presentation 1.Google Data Studio
6. Webpage Optimization 1.